Today at its press event to unveil its new Pixel and Pixel XL smartphones, a rebranding of its Nexus-line of devices, Google also took the wraps off new features coming to its Assistant and Home platforms and more. The company highlighted claims that its new smartphones have the best camera of any mobile device yet, including comparing it to the new iPhone 7 camera.

The new Pixel phones are an evolution of Google’s previous Nexus line of Android phones with the company having more control over the manufacturing and branding of the device than in previous years, but they are still partnering with HTC behind the scenes. The Pixel phones are the first to come with Google’s new Assistant platform that it first unveiled earlier this year during its Google I/O event.

The company also highlighted the fact that it built the phone to be ready for mobile virtual reality with its Daydream platform, and it’s offering users of the device unlimited full quality photo and video storage in the cloud.

As for its claims of “the best smartphone camera”, Google pointed out a DXOMark rating of 89 for the Pixel’s 12.3 megapixel rear camera, which it says makes the Pixel’s camera the best ever in a smartphone. Google highlighted that claim while comparing it to the iPhone 7 (pictured below), but it didn’t include the iPhone 7 Plus…:

That might be because DXOMark has only released results for the iPhone 7 so far. If Google’s claim of the best smartphone camera ever is only based on its DXOMark rating, it could soon have some competition from the iPhone 7 Plus’ rating.

Head below for a roundup of everything Google announced today via 9to5Google (Check back for more as Google’s event unfolds):

  • Google announces Pixel and Pixel XL, its first solely self-branded smartphones
  • First Google Pixel Phone commercial airs hours before unveiling [Video]
  • Live cases are back for Google’s Pixel and Pixel XL, with exclusive Justin Maller designs available
  • Google’s Daydream View headset is now official, costs $79
  • Chromecast Ultra adds 4K streaming from video services and smartphones for $69
  • Google WiFi goes official for $129, pre-orders starting in November
  • Pixel vs. Pixel XL specs compared — Which Google phone is for you? [Poll]
  • Google Home available for $129 w/ Google Assistant and Chromecast integreation, pre-orders begin today
  • As Google takes an end-to-end approach to its Pixel line, it no longer plans to make any new Nexus device
  • Google will allow developers to integrate Assistant starting in December
  • PSA: Google’s “Really blue” Pixel devices are US only, at least for now, as is a sweet Daydream View deal