Ex-Eero employees in today’s report considered Google Wifi to be the “biggest challenge.” The competing mesh networking solution from Made by Google had — and continues to — undercut Eero on price.
Announced in October 2016, Google Wifi shipped later that year for $299 as a three-pack. An identical package from Eero was $499, while a single unit from Google still $129 versus $199.
Meanwhile, the Mashable report reveals how Eero tried to “remain a step ahead and diversify” its product lineup. The company was working on a smart home security system called Hive, but the Nest Secure was unveiled in September 2017. The competing project was soon abandoned, with Eero then proceeding to cut staff in 2018.
Both pieces are an interesting look at how hardware is a difficult market, with the Wi-Fi maker at the time of purchase having debt related to manufacturing costs. As a result of paying off $40 million in debt and other transaction costs, the actual sale price is reportedly closer to $54.6 million.
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