The head of Halo Transmedia, Kiki Wolfkill, recently spoke at a Fortune conference in Singapore on ways that the company keeps the beloved Halo franchise relevant. Chief amongst those ways appears to be keeping a rolling roster of ongoing content for the latest video game in the series, which means that we could be looking at a Halo Infinite live service model.

It looks like we’re going to get our first look at Halo Infinite at E3 this year. In the lead up to that, there has been some speculation about the sort of game that it is going to be. While we know that there isn’t going to be a Battle Royale mode, not much else has been revealed about the title. From Wolfkill’s comments, though, it can likely be construed that there will be some sort of live service structure on the cards.

In speaking with Fortune, Wolfkill noted that what was important about engaging an audience for Halo was the ability to “design for an audience 10 years from now” and “having a set of rules that people can engage with and buy into for years to come.” When asked about how the series was going to endure with the launch of Halo Infinite, Wolfkill also stressed the importance of having content that was updated regularly to keep up with the demand of consumers in the modern market. Here’s Wolfkill’s quote in full:

From what Wolfkill is saying about keeping Halo fans happy, it sounds like 343 Industries has considered a Halo Infinite live service model as the way to run their newest title. References to keeping up with the trends in particular and mention of revolving content seem to suggest that the title will be serviced in the way that current AAA shooters are: multiplayer content patches, regular DLC, and seasonal events.

“What it means to design for an audience now and what it means to design for an audience 10 years from now is really about having a set of rules that people can engage with and buy into for years to come.”

All of the above seem to fit Wolfkill’s description of stuff that will keep players coming back for more at regular intervals, but the effectiveness of Halo Infinite trying on this strategy for size is yet to be known. With E3 only a few short months away, it is hoped that fans won’t have to wait too long to find out what the latest in the Halo series is going to be able to offer.

More: Halo Infinite Has 4-Player Splitscreen, Big PC Focus, & Reach-Style Customization

Source: Fortune